The on-premise channel has its own set of challenges, and while many of the trends impacting the broader foodservice industry have an impact on consumer and operator alcoholic beverage trends, Technomic has built a separate practice area dedicated to alcohol-specific insights for on-premise suppliers. Our work provides suppliers with marketing, brand and account-specific intelligence to drive positive results. Custom consulting and research services include:
Bartender panel of experts: Use our panel of bartenders to ask specific questions regarding new bar initiatives, marketing tools, packaging ideas, or other concepts/ideas where success will be determined by the bartender or server.
Customer satisfaction: Identify areas of strength and weakness for your brand/company among wholesalers and/or national accounts and benchmark performance relative to competitive brands.
Menu trends: Identify branding opportunities, competitive threats and menu gaps using our customized menu tracking tool.
Strategic category assessments - market sizing and segmentation: Market size, competitive share and growth of specific alcohol categories.
National Account prioritization and opportunity assessments: Review top and emerging national accounts for prioritization and focus.
Consumer research: Tap into our consumer research expertise to identify on-premise consumer trends
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