Foodservice facilities housed within convenience stores present unique challenges and opportunities. Technomic helps c-store operators, and suppliers providing product into the channel, meet their competitive challenges and successfully position their offerings to consumers.
Custom consulting and research services include:
New product assessments: Determine the viability of new products launched into c-store foodservice by gauging channel and consumer reaction. Allows clients to either re-evaluate entry or simply make adjustments based on the field work.
Product category trends and needs for specific concepts: Determine which products are most important to a c-store's strategic growth platform and learn how best to approach these selected concepts based on product development, sales, marketing and distribution.
Customer satisfaction and benchmarking: Determine how a supplier's products, service and reputation rate from a c-store client's perspective or from an independent party's standpoint. Gauge the strengths and limitations of competing products in the channel.
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