Concepts 2015
Identify and deconstruct emerging restaurant concepts and analyze their long-term consumer appeal
With a focus on innovation, a key component of success for restaurant operators, our Concepts 2015 program will identify the small chain and independent concepts that are hitting the sweet spot of todays consumer. We will review and benchmark these innovators that typically fly under the radar to help you better understand consumer appeal and attractiveness and will deliver a detailed five-year outlook to help you drive traffic volume and increase ROI.
Program highlights include:
- Original research with 2,000 U.S. consumers
- Expert insights on the current status and 5-year implications for the industry
- Presentation of key findings via a Webinar Q&A session with a Technomic expert
- Comprehensive Executive Summary report including:
- Consumer trends, drivers and generational considerations
- Concept element analysis and best practices
- Identification, definition and review of trending concept clusters
- Extensive report appendices providing detailed profiles on over 300 emerging chains, menus (pdf files), photos of key concept elements (jpg files), and more