"This study has totally exceeded my expectations. Very actionable and well worth the money."
Read more about POP in Nation's Restaurant News.
POP: Parties Off-Premise
Helping operators grab their share of the growing consumer catering opportunity
From box lunches and party platters to parties complete with off-site food preparation, catering is one of the fastest growing segments of the foodservice industry. Faced with declining guest traffic, operators in all segments are eying the double-digit sales growth reported by chains that have invested the resources in developing this business.
To help chain operators gain actionable consumer and industry insights and successfully tap into this opportunity, our in-depth study will deliver these key benefits:
- Sales growth opportunity – build same-store-sales without cannibalizing dine-in traffic
- Define the size of the opportunity
- Prioritize catering occasions and understand the opportunity for each occasion type
- Gain insights into source selection drivers (between supermarkets, LSRs, FSRs and independent caterers)
- Understand importance of each program element (menu, service, packaging, presentation, delivery, pricing, etc.) by occasion type (kids' parties vs. baby showers vs. holiday open house, etc.)
- Learn how to compete with retail foodservice (supermarkets, warehouse clubs) and independent caterers for a greater share of this business
- Best practices review for program development/enhancement
Deliverables included in the POP: Parties Off Premise study:
- The quantitative report
- A summary report of the four focus group sessions
- Copies of the focus group DVDs, as well as video clips extracted from these sessions
- A PowerPoint presentation for client internal use
- A summary of our in-depth interviews with retail and restaurant operators regarding their catering programs
- A CD containing catering menus and website snapshots from operators on all segments
- A presentation of the study findings, either via webinar or in-person (travel expenses for in-person presentation are in addition to the study cost)