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Beverage Consumer Trend Report
Food-Away-From-Home Beverage Marketplace
Beverages can be a real sweet spot for foodservice operators. While beverages represent roughly 20 percent of total industry sales, their share of profits is considerably higher, with gross profit margins sometimes exceeding 90 percent.
The category has also been extremely dynamic, with a proliferation of new age beverages including energy drinks, special flavors and blends, and organic/natural options taking share away from more traditional drinks.
To help suppliers to the industry gain fresh insights on opportunities and trends in both hot and cold beverages, Technomic is updating key research on the nonalcoholic beverage category. Using its landmark 2005 study as a baseline, we will reevaluate market size, segmentation, growth prospects, trends and dynamics–and use this analysis to identify current and future success factors for suppliers participating in the beverage category.
Study Enhancements
- Coverage for this updated study has been expanded to include select beverage categories sold in c-stores and vending.
- Market sizing for all beverage product categories will be in both manufacturer shipment dollars and finished gallons.
- Expanded category and format inclusion.
- Special focus on new age beverage usage and offerings.
- Menu review and analysis of top 500 restaurant beverage offerings.
- Comparisons of data and findings to prior study.
- Greater opportunity for client proprietary topic coverage.