You might also be
interested in the
Healthy by Design Foods Report
Opportunity Assessment: Organic and Natural Food Products
Has the time come? Natural and organic products are a hot topic thanks to rising consumer interest and sales. Heightened retailer activity, media coverage and interest in healthier alternatives have all contributed to growing interest in natural and organic foods and beverages served in foodservice venues, among consumers and operators alike. For example, chains are increasingly offering natural meats on sandwiches and pizzas, organic vegetables in salads, and organic coffees on beverage menus. Among consumers, interest has clearly broadened beyond the affluent.
To help suppliers understand and identify current and future opportunities in natural and organic products, this new study will assess market size, most attractive segments, key distinctions and definitions, growth prospects, trends and market dynamics. Suppliers will also gain critical insights on current consumer–and operator–attitudes and practices, as well as other important considerations for new product development and overall success in this growing product segment.