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Status and Outlook for Distributor Brands: A Category-specific Study
How do manufacturers protect and promote their brands while co-existing with distributor brands--especially in today's environment, where cost pressures coupled with soft sales have squeezed margins to the point where operators are open to any kind of cost savings?
Manufacturers that have a detailed understanding of the situation and how distributor competition impacts specific product categories are better-positioned to tackle this challenge.
The Status and Outlook for Distributor Brands study provides an accurate portrayal of the current and future landscape for distributor-labeled products and business implications for branded manufacturers. It explores brand awareness and loyalty, brand switching, quality perceptions, value definitions, and segment analysis.
The program covers specific client categories such as frozen French fries, steak sauce, and canned vegetables and provides data for the following segments:
- Limited service – independents and local chains
- Full service – independents and local chains
- Business and industry
- Lodging
- Hospitals
- Schools
- Colleges and universities
Distributor brands include distributor labels when the distributor name is prominent, buying group labels, and proprietary specialty brands.
Deliverables included in the Status and Outlook for Distributor Brands study include:
- Written report that documents study results
- Comprehensive summary of conclusions and recommendations
- Presentation of report to each sponsors' management team via webinar or at the Technomic office in Chicago