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Future of Fried Foods Consumer Trend Report
The Future of Fried Foods:
A Strategic and Volumetric Assessment
Today's consumers exhibit a growing interest in better-for-you-foods. The growing trend towards healthier foods and preparation techniques makes an assessment and outlook for the fried foods market a top priority for industry decision-makers.
The Future of Fried Foods: A Strategic and Volumetric Assessment provides a comprehensive analysis of the current marketplace and future prospects for fried food applications and products that impact operators and suppliers of food, oil and equipment.
This program, offered in two components, includes a category assessment module that provides objective insights on how these emerging trends affect the industry, along with recommended responses. The study identifies differences by operator segments, meal parts, dayparts and the viability of alternative preparations. Key consumer insights are also available in a companion report.
Key Module Deliverables
- Category Assessment Module — Current and projected volumetric characteristics are determined. Market size changes and consumption shifts by operator segments are forecasted by product type.
- Consumer Insights — 1,000 consumers are surveyed to determine a demographic user profile. Awareness, attitudinal and consumption frequency patterns are analyzed, along with diet management.