Off-Premise Catering—Targeting Consumer and Business Markets
Faced with declining guest traffic, operators in all segments are eager to learn more about this unique sales growth opportunity, which offers the ability to build same-store sales without cannibalizing dine-in traffic. Chains that have invested dedicated resources toward catering report that it represents more than 20 percent of their sales.
To help operators in all segments--and their suppliers--understand the business and consumer catering markets we are offering a new catering study that builds upon prior research on this topic, pinpointing the commonalities and differences of these distinct catering audiences and providing actionable decision-maker and industry insights that help chain operators tap into these opportunities.
Key study benefits:
- Prioritize catering occasions and understand the opportunity for each occasion type
- Gain insights into source selection drivers (LSRs, FSRs, independent caterers, supermarkets and warehouse clubs)
- Understand the importance of each program element (menu, service, packaging, presentation, delivery, pricing, etc.) by occasion type (e.g., client meeting vs. potluck party)
- Learn how to compete with independent caterers and retail foodservice (supermarkets, warehouse clubs) for a greater share of this business
- Understand and learn from the best practices of leading catering operators
Deliverables:
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A copy of the full written report, including data (tabs and banners) of the quantitative research
- Updated B-to-B/pharmaceutical representative market sizing and assessment of changes in price sensitivity and spending habits among these previously free-spending groups.
- A summary report of focus group sessions for each market (consumer, business and medical)
- Copies of the focus group DVDs, as well as video clips extracted from these sessions
- A PowerPoint presentation for client internal use
- A summary of our in-depth interviews with retail and restaurant operators regarding their catering programs
- A CD containing catering menus and website snapshots from operators in all segments
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A presentation of the study findings, either via webinar or in-person (travel expenses for an in-person presentation is added to the study cost)