Future of the Foodservice Operator to 2015
(presented in June 2009)
This study takes a futuristic look at the characteristics, behaviors and issues facing the foodservice operator in the year 2015. Technomic provides its viewpoints on how various areas of the operator will change over the next five years related to operations characteristics (both front-of-house and back-of-house), marketing strategies and tactics, and purchasing behaviors and practices. A key deliverable of this study is providing manufacturers with actionable recommendations to enhance their current operator relationships for future success. In addition, this program provides suppliers with long term forecasts to the year 2015 for the industry as a whole, and its major segments.