Collaborative Category Management
Category management has evolved from concept to reality with C-MAX, the Category Management Model Tool. This powerful data management tool allows you to incorporate category management, and its benefits, into your business using advanced, easy-to-use software built upon SKU-level data. Join other industry leaders who are leveraging this objective framework to grow category sales and profits by understanding true category, brand, vendor and SKU economics. C-MAX is offered in partnership with IFMA and Willard Bishop Consulting.
Manufacturers gain:
- Enhanced value of business
- Greater profitability
- Identification of new product and growth opportunities
- Competitive insights (against competitive sets)
Distributors gain:
- Improved cash flow
- Better asset utilization
- Improved efficiency