Innovation Laboratory and Advisory Board (iLAB)
Suppliers can have real-time access to a customized panel of 1,500 high-volume independent and local chain operators through our iLAB (Innovation Laboratory and Advisory Board), which provides cost-effective, interactive research capabilities. The surveys, completed by operators, provide key insights on advertising recall and impressions, brand equity, customer satisfaction, concept and in-use tests, new products, quick-response programs, and awareness, attitude and usage.
Our proprietary panel of foodservice professionals are drawn from seven primary segments:
- Full-service restaurants
- Limited-service restaurants
- Hotels
- Colleges/universities
- Healthcare
- Business & industry
- K-12 education
Established in 2001 as a way to field cost-effective proprietary research, the panel has vetted over 250 product concepts, participated in in-use product tests and provided attitude and usage information for numerous product categories.
Operators: Learn how you can
join iLAB