Technomic, the leading provider of facts, insights and consulting services to the foodservice industry has developed a suite of strategic and tactical tools tailored to on-premise suppliers of alcoholic beverages.

The services presented here are designed to help you gain important business-building insights—key facts and analysis that will make a measurable impact in growing sales to chain restaurants and other on-premise operators.

For the last several months, we’ve been working behind the scenes to complete a strategic partnership that could have major ramifications for the on-premise industry, and I’m pleased to be able to finally announce its creation. As of last week, Technomic has formed a strategic partnership to work with GuestMetrics on developing new and unique products for the on-premise and broader foodservice industries.

More details will be forthcoming, but suffice to see that we’ve extremely excited about the opportunity to work with GuestMetrics. I know many of our clients are also their clients, but for those that aren’t as close to their company, GuestMetrics provides drill-down detail on the on-premise channel using actual point-of-sale data. The technology is incredible and allows clients to access brand-level detail to an extent not seen before in the on-premise channel. Because they capture actual POS data, there’s a wealth of reports, analyses, and outputs that are possible, and that’s where our strategic partnership comes in. Technomic will be the analytical side of the partnership; using GuestMetrics data in combination with our industry, consumer and operator research, we offer the best and most reliable data to an industry that has for too long dealt with a “black hole” of data.

(Continued in Technomic Beverage Concept Watch. To Subscribe.)