The Consumer C-Store Brand Metrics: Shopper Insights report is based on a nationally representative sample of 3,755 consumers and individual c-store visits. Specific coverage includes:

• Chain rankings and comparisons by attribute
• 20 convenience store chain profiles including customer demographics and chain attribute ratings
• Convenience-store competitive set identification, including which fast food restaurants consumers would have otherwise visited for prepared food and beverage purchases
• Comparison data on the perceived affordability of each convenience store brand’s foodservice compared to competitive c-store offerings, as well as menu from fast food, fast casual, full service and coffee shops
• Visit satisfaction and customer loyalty metrics

Technomic finds that identifying foodservice usage, attitudes and gaining insight into consumer spending behavior is essential in making C-Store Shopper Insights actionable. Technomic's C-Store Consumer Brand Metrics provides Shopper Insights that translate to:

• Understanding guest experiences
• Benchmark performance
• Identify opportunities
• Respond to competitive threats
• Refine growth strategies