PriceMonitor
Ongoing pricing intelligence and insights
PriceMonitor is a powerful and customizable menu price-tracking resource that helps foodservice executives analyze competitive chain menus in relevant U.S. and Canadian markets. Technomic obtains menus for each chain in selected DMAs and compiles data for analysis by meal part, item and price.
Through PriceMonitor's robust online platform, Technomic delivers dynamic, searchable content. The online format allows users to easily manipulate data, facilitating price comparison of like items and indexing price changes across competitors. Report results populate in a streamlined format, where users can drill down for further information. Tables, spreadsheets, charts and menu data are all exportable in the system.
PriceMonitor provides consistent and precise pricing insights, including:
- All of your competitors' menus in each market by menu item in every daypart, including adult and non-alcoholic beverages, kids' menus and any other sections that may not be listed with pricing on the standard menu. We collect each menu from the same location in a market every time, ensuring that menu variations and price differences are accurate and consistent.
- Up-to-date price increases, menu changes (new and deleted items), regional differences and insights on how existing pricing can be tweaked to increase unit-level profit margins for company-owned and franchise stores.
- Average price points, number of items offered, range of pricing and a competitive assessment of per-person average check.
Powerful and customizable search filters include:
- Competitive set—similar cuisine segment, daypart
- Frequency—quarterly, semi-annual
- Region—DMA, MSA
- Meal part
- Save time and money by eliminating the burden of tracking down menu information that is difficult to find.
- Benchmark your pricing opportunities against your competitive set
- Make strategic decisions based on facts and avoid alienating your customers
- Evaluate growth opportunities in new markets by researching the price points that customers are currently experiencing
- Track competitor changes on menu items, new promotions and price increases
- Understand tiered menu options that accommodate multiple consumer demographics
- Audit franchisees' pricing to confirm compliance with set standards
- Marketing executives
- Finance departments
- Strategic planning teams
- Operations management
- Franchise development associates
- Consumer insights specialists
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