SmartSupport
Technomic's SmartSupport helps you capitalize on the valuable information provided by the Technomic programs to which you subscribe, such as the Digital Resource Library (DRL), MenuMonitor, Foodservice Planning Program, Consumer Trend Reports and more. SmartSupport offers a cost-effective and comprehensive review of Technomic products to deliver quick responses to specific questions, arming you with the information needed to build presentations, conduct competitive analyses, understand data points, find potential leads and much more.
When to Use SmartSupport
Contact the SmartSupport team whenever you need to:
- Conduct research but you're short on staff and time
- Implement a system for monitoring trends
- Gain a better understanding of industry financials
- Enhance presentations/reports
- Quickly locate facts and quotations for press releases
What You Receive
Information is provided in a format that best suits your needs, including:
- Ready-made presentations in PowerPoint format
— Option to create in your corporate template - Industry-specific snapshots
- Excel files of relevant data
- Customized reports
— Recurring updates (i.e. monthly, quarterly, semi annual)
Scope
The breadth of available data used to conduct your research varies with each client, depending upon your request and what resources you already own. The SmartSupport team uses only the data specific to your industry to deliver the results that matter most to you.
Examples of Smart Support Capabilities
Consumer-Based
- Consumer preferences and attitudes regarding soups at Limited Service Restaurants
- Customized summaries if Consumer Trend Reports
- Review of emerging entree sauce flavors resonating with consumers and associated menu trends
Brand-Based
- Brand comparison of fountain and bottled beverages on Limited Service menus
- Growth of branded sauces in Full Service
- Analysis of leading adult beverage brands associated with margaritas
- Semi-annual reporting of by-the-glass wine offerings on leading full service menus
Occasion-Based
- Trends in snacking with an emphasis on growth in mini sandwiches
- Analysis of Limited Time Offers in the Breakfast daypart
- Pricing and sizing analysis of lunch offerings compared to dinner offerings on Casual Dining menus
- Supporting research for menu ideation for Limited Service late-night menus
Segment-Specific
- Weekly monitoring of news briefs for a competitive set of emerging Quick Service chains
- Pricing analysis for sandwich combo meals at Limited Service restaurants
- Menu gap analysis among Canadian full service operators
- Overview of leading foodservice trends and implications for Limited Service and Full Service operators
- Sales growth trending and implications among Limited Service hamburger chains
- Trends in soup and bread bowl offerings in the Bakery/Café segment
Menu Trends
- Analysis of top four ethnic cuisines on menus and identification of emerging ethnic cuisines
- Quarterly update on menu importance of breads and baked goods
- Growth of premium burger ingredients and reporting of new burgers added to menus
- Analysis of top toppings, sauces and crusts on pizza chain menus
- Growth of leading smoothie flavors on menus and identification of emerging flavor trends
Next Steps
To use SmartSupport today, or to learn more about this service, please contact Patrick Noone at 312.506.3852 or pnoone@technomic.com.