Following Countries:
Breakfast Consumer Trend Report
Discover how to boost incremental sales and traffic during the breakfast daypart by…
Meeting consumer needs: Learn which attributes are most important to consumers at breakfast and how their needs differ based on occasion. For instance, appeal to the 71% of consumers who say high-quality options are paramount on the weekend and the 66% who say a convenient foodservice location is very important during the week.
Identifying actionable opportunities: Understand consumer behavior and breakfast purchasing decisions to influence the behavior of the more than 80% of consumers who regularly eat breakfast at home and the 20% of consumers who bring breakfast from home to eat en route or at work or school.
Staying on top of consumption trends to support menu and product development: Identify the foods and beverages consumers eat most often for breakfast during at-home and away-from-home occasions and why. Technomic’s perceptual maps provide operators and suppliers with even deeper insight into which foods and beverages consumers associate with these breakfast occasions.
Appealing to niche markets: Use insights culled from Technomic’s attitudinal cluster analysis that classifies respondents as convenience-driven, health-conscious or at-home breakfast consumers to broaden your customer base.
COMPREHENSIVE COVERAGE
- The latest consumer research: An exclusive Technomic survey of 1,500 U.S. consumers showcases breakfast preferences, attitudes and purchasing behaviors. Data collected for 750 Canadian consumers is also available.
- Comparative two-year survey findings: Comparison data from Technomic’s 2007 Breakfast Category Report reveals changes in breakfast preferences and purchasing behavior.
- In-depth coverage and analysis of restaurant menus: Recognize menu trends at the Top 250 chains, emerging chains and leading independents through a menu review powered by our MenuMonitor service.
- Trends, key findings and actionable opportunities: Gain additional expert insight into the future of breakfast offerings and better position your brand and your products for success in this increasingly competitive foodservice environment.
EXPANDED DELIVERABLES
- Comprehensive executive summary including insights, implications and areas of opportunity for operators and manufacturers.
- A complete set of printed data tables on all consumer interviews tabulated by cluster segments that include: gender, age, ethnicity, region and household income.
- Valuable appendices to the report include detailed profiles of 15 innovative and emerging breakfast concepts and a comprehensive set of new, LTO and deleted breakfast items.
- Report is featured on Technomic Access, our exclusive online tool allowing subscribers to conduct customized searches, download specific insights and graphics and create tailored presentations directly from the Breakfast Consumer Trend Report.
- An in-depth PowerPoint Presentation containing all report exhibits and corresponding key findings is also available.
To obtain your copy of the Breakfast Consumer Trend Report, or for additional information, please contact Patrick Noone at (312) 876-0004, ext. 3852 or pnoone@technomic.com.