Snacking Occasions Consumer Trend Report
Capitalize on snacking occasions by tapping into the 55% of consumers who snack at least once every day...
- Discover the dynamics of consumer snacking occasions: Understand shifts associated with when, where and how consumers snack. For instance, 21% say they are now snacking more frequently than they were two years ago and 77% usually snack while watching television.
- Examine consumer purchasing decisions and attitudes: Delve into what motivates consumers to snack, which factors are most important to them when choosing a snack and how satisfied consumers are with snacks available to them at restaurant and retail locations.
- Identify snack preferences to support menu and product development: Learn what types of food and beverages consumers snack on most frequently and how their consumption differs by daypart and location.
- Size up the competition: A comprehensive Competitive Analysis section reveals consumer snacking patronage and preferences for more than 30 leading limited-service chains.
COMPREHENSIVE COVERAGE
- The latest consumer research: An exclusive Technomic survey of 1,500 U.S. consumers showcases snack preferences, attitudes and purchasing behavior. Data collected for 750 Canadian consumers is also available.
- Comparative three-year survey findings: Comparison data from Technomic’s 2007 Snacking Category Report reveals changes in snack preferences and purchasing behavior.
- In-depth coverage and analysis of restaurant menus: Recognize menu trends at Top 250 chains, emerging chains and leading independents through a review of Technomic Information Services’ MenuMonitor. This comprehensive and continually updated online database houses menu information for over 1,000 restaurant chains throughout the United States, Canada and the UK.
- Trends, key findings and actionable opportunities: Gain additional expert insight into the future of snack offerings and better position your brand and your products for success in this increasingly competitive foodservice environment.
EXPANDED DELIVERABLES
- Comprehensive executive summary including insights, implications and areas of opportunity for operators and manufacturers.
- Easy to navigate electronic consumer data tables including all consumer interviews tabulated by cluster segments that include: gender, age, ethnicity, region and household income.
- Detailed profiles of 20 innovative and emerging snack concepts as well as demographic profiles for consumers who purchase snacks at more than 30 leading limited-service chains.
- Report is featured on Technomic Access, our exclusive interactive tool allowing subscribers to conduct customized searches, download specific insights and graphics and create tailored presentations directly from the Snacking Occasion Consumer Trend Report.
- An in-depth PowerPoint Presentation containing all report exhibits and corresponding key findings, is also available.
To obtain your copy of the Snacking Category Report, or for additional information, please contact Patrick Noone at (312) 876-0004, ext. 3852 or fill out the contact form below.