Convenience Store Insights Group

C-store foodservice insights for the future

Technomic's exclusive program provides foodservice operators and suppliers with the insights and perspectives needed to drive profits. Faced with economic fluctuations and the dynamics of rapidly-evolving consumer behaviors, Convenience Store Foodservice Insights Group members can easily keep their finger on the pulse of the c-store industry, understanding which growth strategies work best and why.

Exclusive deliverables in one convenient program

CONVENIENCE STORE CONSUMER MARKET BRIEF
(Delivered in printed format on annual basis in November)

Exclusive operator brand data and insights for 20 leading convenience store chains. This 2011 Shopper Insights report helps your organization understand consumer sentiment toward leading c-store brands and better capitalize on marketplace opportunities.

The Consumer C-Store Brand Metrics: Shopper Insights report is based on a nationally representative sample of 3,755 consumers and individual c-store visits. Specific coverage includes:

Chain rankings and comparisons by attribute
20 convenience store chain profiles including customer demographics and chain attribute ratings (included brands shown below)
Convenience-store competitive set identification, including which fast food restaurants consumers would have otherwise visited for prepared food and beverage purchases
Comparison data on the perceived affordability of each convenience store brand's foodservice compared to competitive c-store offerings, as well as menus from fast food, fast casual, full service and coffee shops
Visit satisfaction and customer loyalty metrics

CONVENIENCE STORE CONSUMER NEWS UPDATE(Delivered electronically – PDF format – on the 15th of February, May, August and November)

In-depth quarterly reporting that tracks individual c-store foodservice performance and consumers' attitudes toward and usage of c-stores, providing members with the insights needed to drive business and profitability for key accounts.

CONVENIENCE STORE FOODSERVICE MONITOR(Delivered electronically – PDF format – on the 15th of March, June, September and December)

With a focus on foodservice, this quarterly publication delivers vital data and analysis on food and beverage operations in U.S. convenience stores. Each issue features expert commentary on a hot industry topic, as well as detailed corporate and concept news briefs. In-depth tracking of foodservice programs and innovative packaged products includes profiles of up-and-comers and delivers valuable competitive intelligence.

ONLINE CHAIN PROFILES WITH ROBUST NEWS ARCHIVES

Detailed, online searchable profiles of 40 leading convenience stores from our industry-standard platform, the Digital Resource Library. Profiles are continually updated with current news, key contact and corporate headquarters information, financials, menu positioning, expansion plans—all available 24-7 anytime, anywhere.

CONVENIENCE STORE MARKET INTELLIGENCE REPORT
(Delivered in printed format on annual basis in September)

With original, in-depth consumer research, as well as comprehensive industry data and analysis, the Convenience Store Market Intelligence Report delivers powerful insights on the dynamic c-store marketplace.

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