Large Orders Off-Premise 2011
Opportunities for Growth by Catering to the B2B Off-Premise Catering Market
In 2007, Technomic's landmark study on B2B catering revealed an $18.5 billion opportunity for restaurant operators to cultivate an alternate revenue stream. To help foodservice suppliers and restaurant operators understand the current size and opportunities in the B2B catering segment, Technomic is relaunching this study in 2011.
Key study benefits:
- Opportunity assessment in the limited-service and casual-dining segments.
- Insights into the driving motivations for decision-makers and key influencers in selecting a restaurant catering supplier.
- Best-in-class marketing and promotion strategies.
- Comparative findings revealing shifts in preferences, usage, sourcing and expenditures.
Deliverables included in the Large Orders Off-Premise study:
- Quantitative report
- Summary report of focus group sessions for each market (consumer, business and medical)
- DVD of the focus groups sessions
- Comprehensive executive summary including insights, opportunities and sponsor-specific implications
- A CD with catering menus, program details, and website snapshots from operators in all segments
- Study findings presented via webinar (with optional in-person presentation)
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