In the foodservice industry, we have a standard definition for "fast food," meaning quick-service restaurants. But in today's market, where industry definitions sometimes blur, we need to examine fast food from consumers' point of view, where it is defined as quickly acquiring food away from home. This new definition is about "food fast," regardless of the channel.
To establish a more accurate, consumer-oriented picture of the current status and future of fast food, this study explores trends in traditional quick-service/fast casual restaurants and also delivery and carryout from all segments including full-service operators. Specifically, our analysis of fast food and "food fast" includes:
Sales for dine-in, takeout and delivery from all channels are explored in the research.
By understanding the market for "food fast" across foodservice channels, this major study provides thought-provoking, forward-looking perspectives on what fast food means to consumers and, more importantly, to your organization.
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