The Future of Casual Dining

Exploring Fast, Polished and Casual Dining Appeal

Many chains in the traditional casual dining segment have experienced soft same-store sales amid heightened competition and pressure on consumers' disposable income. Interestingly, competitive threats have come from a growing number of appealing options for consumers to "trade down" to fast casual convenience with a lower check average or "trade up" to a more upscale alternative where the enhanced experience delivers a different type of value.

Technomic' Future of Casual Dining study provides suppliers and operators with contemporary insights on this critical segment by assessing consumer patronage of casual dining restaurants and offering expert recommendations to support growth strategies.

Deliverables included in this study:

• Executive summary of key findings from six focus groups conducted in three major U.S. cities
• Quantitative online consumer research report assessing key consumer perceptions
• Industry segmentation, including a ranking of the Top 100 Casual Dining chains
• Experience Audits; PowerPoint report on the top 20 chains
• Best-in-class operators — summary of interview findings from executives at leading casual chains

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