Outlook and Opportunities in Convenience Store Foodservice

In 2007, Technomic embarked on an in-depth examination of the c-store foodservice channel. Clients learned that it represents a significant portion of the foodservice pie (roughly $10 billion in sales) and had transformed from the typical gas station with food to a quick-service style venue with restaurant-quality prepared foods. C-stores have also emerged as one of the fastest growing segments in foodservice.

In this 2011 update, we test our hypothesis that opportunities for suppliers and consumer interest in foodservice has only increased since 2007.

Study Objectives

This program is designed to help sponsors identify critical success factors and capitalize on foodservice growth opportunities within the c-store channel. Other objectives include:

• Provide a comprehensive assessment of the c-store foodservice channel
• Determine consumer attitudes toward and behavior within c-store foodservice
• Provide market sizing for specific c-store foodservice products
• Identify growth opportunities and recommended action steps for sponsors
• Draw comparisons, where available, to the 2007 study from a market size, operator and consumer mindset basis.

New to the 2011 study:

• Option to test new products and concepts (on a confidential basis) with c-store operators and c-store consumers using Technomic's qualitative Bulletin Boards
• Up-to-date "what's new" information on the c-store channel, relevant segments, trends and channel competition in 2011

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