An effective website is an essential component for gaining the interest and loyalty of new and current customers. But websites are expensive to build and maintain. Too often, significant resources are invested in tweaking and rebuilding sites without any metrics to support the investment or produce a true "bang for the buck."
If not designed and executed to meet the needs and preferences of those who buy and sell your products, the true cost may include missed business opportunities and negative impressions of your sales and support capabilities.
So what constitutes a good supplier website? How do the various audiences you want to attract use websites and what do they most want and expect from yours?
To help suppliers prioritize their efforts to develop or enhance their site–and ensure that their budgets are spent most effectively–this unique program provides business-building perspectives on trade website usage among your key customers. Based on feedback collected directly from operators, brokers and distributor sales representatives, you'll learn what steps you should take to build or enhance your company's website.
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