BarTrender Quarterly
New Insights for the Future
Technomic's exclusive reporting provides industry decision-makers with the insights and perspectives needed to grow their adult beverage operations. Faced with economic fluctuations and the dynamics of rapidly-evolving consumer trends, BarTrender Quarterly subscribers can easily keep their finger on the pulse of the on-premise business, understanding what strategies work best in each sector.
Quarterly Content
Join fellow leaders four times a year to learn about the latest trends and developments in the adult beverage industry. Each edition of BarTrender Quarterly features:
- Buzz–highlighting the latest industry developments and emerging trends that will shape your business in the next quarter and beyond. Coverage includes recent promotions, drink flavors and menu introductions with an emphasis on delivering timely insights on "what's hot."
- Adult Beverage Barometer–providing key industry metrics for use in strategic planning and internal benchmarking programs.
- Brandometer–measuring bartender perception and usage of major and up-and coming brands.
- BarTrender Panel Highlights–delivering front-line feedback and statistics from our exclusive bartender panel (see sample exhibit in the left sidebar). The BarTrender Panel is also available for custom/proprietary research initiatives. Each survey uncovers insights on topical issues and delivers in-depth analysis about wine, beer, cocktails and non-alcoholic beverages.
- Recipes for Success–revealing best practices and proven strategies to grow your business. The BarTrender Quarterly offers new ideas and strategies for growth–all backed by trusted Technomic research and expertise–making subscribers better equipped to addresses key issues and plan for the future. In every issue, we cover trends, product development, industry challenges and much more. The following examples show the type of insights you can expect in the BarTrender Quarterly.
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