Need access to relevant consumer insights? CO-PILOT, a syndicated research program, delivers key metrics specific to on-premise consumption–insights that will drive your marketing and sales process, refine your strategy, and capitalize on shifts in consumer behavior.
CO-PILOT is a longitudinal study of attitudes, trial, loyalty and behavior among on-premise beverage alcohol consumers. By monitoring changes in on-premise purchase and consumption behavior over time, sponsors gain key metrics regarding trends and industry dynamics. Quarterly reports include demographic, occasion, venue, product and format trends, tracking changes over time.
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