BarTrender Quarterly
New Insights for the Future
Technomic's exclusive reporting provides industry decision-makers with the insights and perspectives needed to grow their adult beverage operations. Faced with economic fluctuations and the dynamics of rapidly-evolving consumer trends, BarTrender Quarterly subscribers can easily keep their finger on the pulse of the on-premise business, understanding what strategies work best in each sector.
Quarterly Content
Join fellow leaders four times a year to learn about the latest trends and developments in the adult beverage industry. Each edition of BarTrender Quarterly features:
- Buzz–highlighting the latest industry developments and emerging trends that will shape your business in the next quarter and beyond. Coverage includes recent promotions, drink flavors and menu introductions with an emphasis on delivering timely insights on "what's hot."
- Adult Beverage Barometer–providing key industry metrics for use in strategic planning and internal benchmarking programs.
- Brandometer–measuring bartender perception and usage of major and up-and coming brands.
- BarTrender Panel Highlights–delivering front-line feedback and statistics from our exclusive bartender panel (see sample exhibit in the left sidebar). The BarTrender Panel is also available for custom/proprietary research initiatives. Each survey uncovers insights on topical issues and delivers in-depth analysis about wine, beer, cocktails and non-alcoholic beverages.
- Recipes for Success–revealing best practices and proven strategies to grow your business. The BarTrender Quarterly offers new ideas and strategies for growth–all backed by trusted Technomic research and expertise–making subscribers better equipped to addresses key issues and plan for the future. In every issue, we cover trends, product development, industry challenges and much more. The following examples show the type of insights you can expect in the BarTrender Quarterly.
Trend-Tracking
Identifying hot on-premise trends as they gain marketplace momentum is an essential component of success. Furthermore, understanding how segment trends drive marketplace adoption is critical. The BarTrender Quarterly simplifies the trend-tracking process with easy-to-understand graphics and commentary. A sample table below shows how bartenders are weighing in on popular drink ingredients:
Drink Ratings
Understanding what's top-of-mind for industry insiders helps BarTrender Quarterly subscribers execute marketing and promotional activities with greater certainty. Each quarter, Technomic asks bartenders about what's hot, what's selling moderately and what drinks are not popular with customers. The following is an example of feedback from a recent BarTrender panel survey:
Challenges and Industry Impact
Armed with the knowledge to target consumer groups on a venue-specific basis, BarTrender Quarterly subscribers can better plan and anticipate changes in venue, as well as consumer and marketplace drivers–ultimately increasing sales across channels. Sourced from a recent BarTrender survey, the chart below demonstrates the extent to which smoking bans have impacted business and influenced traffic and sales among BarTrender respondents in regions where smoking has been banned.
You may also be interested in these related services for adult beverage suppliers:
- Adult Beverage Insights Group — provides management with strategic and tactical tools and research to share with their on-premise team and key customers, including customer and consumer insights.
- Project CO-PILOT — key consumer metrics specific to on-premise consumption, including attitudes, trial, loyalty and behavior.
- BarTrender — real-time access to a customized online panel of over 500 bar managers for cost-effective, interactive research capabilities.
- Customer Satisfaction and Performance Benchmarking — measure how your products, people and services are regarded and how well your customers' needs are being met.