Consumer Brand Metrics Program
Suppliers and operators can better understand the unique insights provided by consumers thanks to our ongoing monitoring of consumer attitudes, usage and preferences within specific segments and across diverse user groups.
The Consumer Brand Metrics Program focuses on understanding how a range of touch points within an establishment impact a customer's experience, satisfaction and intent to return.
This comprehensive study will provide your organization with the tools to:
- Quickly identify and understand trends relative to leading chain brands
- Provide suppliers and operators with valuable information that assists in building customer relationships and helps them stay a step ahead of their competition
- Help operator clients identify the areas in which they are excelling as a concept as well as underperforming areas — this valuable feedback can be a key to driving traffic and growing business
- Become a value-added consultative supplier
Deliverables
Program sponsors receive a detailed report that combines key data with success factor implications, organized into multiple sections:
- Chain ratings and rankings on more than 50 performance attributes
- Leading quick-service and fast casual chain performance profiles
- Leading family-style and casual-dining chain performance profiles
- Customer profiles and analysis of visit occasions
- Chain competitive set identification and analysis