College & University Insights Group
With college and university enrollment at an all-time high, Technomic's exclusive new program provides foodservice suppliers with the insights and perspectives needed to leverage the incredible growth potential of this promising channel. Faced with economic fluctuations and the dynamics of rapidly-evolving consumer behaviors, College & University Insights Group members can easily keep their finger on the pulse of the industry, understanding which growth strategies work best and why.
PROGRAM DELIVERABLES
Consumer Executive Briefing (Quarterly)
In-depth quarterly reporting that tracks individual college and university foodservice performance and consumers' attitude toward, and usage of, college and university foodservice venues, providing members with the insights needed to drive traffic and increase profitability for key accounts. Coverage includes:
- How's Business? Learn which concepts students frequent for foodservice purchases, why they visit and when they are going. Understand their motivations in patronizing college and university foodservice venues versus other offsite foodservice establishments (such as retailers and vendors) and how college and university foodservice suppliers can enhance product appeal in order to attract and retain these consumers.
- Consumer Brand Usage: Track student attitudes, usage and preferences within college and university foodservice. Ratings cover a range of attributes including value, quality of products, convenience and variety to help members monitor traffic trends, guest experience/satisfaction, intent to return and competitive threats.
College & University Consumer Trend Teport (Annual)
With original in-depth research based on survey findings from thousands of respondents, the College & University Consumer Trend Report delivers comprehensive data and intelligence on consumer attitude and usage of college and university foodservice products, amenities and brands. Product insights and pricing information highlight industry trends and help facilitate benchmarking initiatives, while detailed company profiles with foodservice offerings offer a thorough overview of leading operations. This College & University Consumer Trend Report provides actionable recommendations and invaluable business-building implications, essential for any college and university foodservice supplier looking to gain market share.
Top 50 Universities Foodservice Online Report & Profile Database (24-7 Access)
Our exclusive online platform provides members 24-7 access to rankings and profiles of leading college and university foodservice operations, helping sponsors understand and track emerging trends and players in the college and university channel. Highlights include continually updated company profiles, total company industry share of sales and units, as well as a detailed segment analysis of college and university foodservice vs. competitors outside the channel.