Healthy Lifestyles Insights Group
Technomic is proud to present Healthy Lifestyles Foodservice Insights Group, an ongoing program that provides industry professionals with the tools needed to stay ahead of the curve on health and wellness trends. Our comprehensive program— focused on health, nutrition and wellness—explores the ways consumers integrate foodservice occasions into their lifestyle so that members can easily keep their finger on the pulse of the industry, understanding how to identify and respond to marketplace trends, as well as implement growth strategies for the future.
Healthy Lifestyle Consumer Trend Report (Annual)
Moving toward economic recovery means that consumers will regain focus on their pursuit of lifestyle-oriented consumption. In turn, the once rapidly growing marketplace for healthy, natural and organic items is showing signs of renewed growth. Forward-thinking suppliers and operators have already begun anticipating and preparing for future growth opportunities that will be driven by the healthy lifestyle consumer group. Our exclusive report identifies these opportunities by combining in-depth analysis of consumer behavior and preferences with extensive coverage of operator menuing activity. The Healthy Lifestyle Consumer Trend Report answers a number of pressing questions, including:
- Which consumer groups are most opportunistic? Which operator segments?
- How do consumers perceive the "better-for-you" offerings currently being menued?
- How can TURF and cluster analysis help prioritize your organization's initiatives?
Combined with the latest menu-tracking data from Technomic's MenuMonitor, the findings from this robust respondent consumer survey offer critical insights for success.
Healthy Lifestyle MarketBrief (Quarterly)
With a focus on foodservice purchases, this quarterly industry briefing delivers vital data and insights on healthy food and beverage consumption. Content includes:
- Exclusive Commentary—Each issue features expert trend analysis on a hot industry topic.
- Business Environment and Concept Watch—With detailed corporate and concept news briefs.
- Food and Beverage Watch—In-depth tracking of foodservice programs and innovative packaged products that are targeted for the healthy lifestyle consumer.
- Concept Insights—Concept positioning analysis of "better-for-you" foodservice operator activity.
- Consumer Spotlight and Barometer—Providing fresh consumer insights from 500-respondent overnight surveys.
Consumer Interview & Focus Group Video Archive (Semi-Annual)
To best serve the full spectrum of health and wellness information needs, Technomic has designed a qualitative module exclusively for the Healthy Lifestyle Insights Group. This module consists of:
- One-on-one consumer interviews—Technomic experts identify relevant consumer profiles and pose questions on timely topics, providing critical insights with business-boosting results. Presented in a video-clip format.
- Two semi-annual focus-group trend reports—with findings from U.S. focus groups, delivered on DVD with an executive summary of the key takeaways.
Exclusive Webinar on Healthy Lifestyles (Semi-Annual)
Twice a year, Healthy Lifestyles Foodservice Insights Group members receive access to an information-packed webinar, replete with key takeaways from our most current consumer research. Expert Technomic presenters deliver in-depth coverage of health and wellness trends to help attendees capitalize on existing opportunities. Armed with fact-based insights and actionable recommendations, members are better prepared to:
- Develop growth strategies
- Position or reposition their brand
- Refine marketing plans
- Assess existing and emerging competition
- Reach new customers
- Plan for the future