Download Brochure (with sample report data)
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PriceMonitor
Tired of mystery shopping services? Let PriceMonitor and Technomic help you find pricing answers fast.
PriceMonitor is a powerful reporting resource from Technomic Information Services that allows operators to collect and analyze competitive chain menus in relevant markets. Our experienced staff obtains menus for each chain in selected DMAs and compiles data for analysis by meal part, item and price. Technomic then compares price points by meal part and by chain, providing detailed Excel spreadsheets, PowerPoint reports and graphs. Technomic experts review the results and deliver thorough analysis and insights with facts that support strategic pricing decisions.
PriceMonitor provides consistent and precise pricing insights, including:
- All of your competitors' menus in each market by menu item in every daypart, including adult and non-alcoholic beverages, kids' menus and any other sections that may not be listed with pricing on the standard menu. We collect each menu from the same location in a market every time, ensuring that menu variations and price differences are accurate and consistent.
- Up-to-date price increases, menu changes (new and deleted items), regional differences and insights on how existing pricing can be tweaked to increase unit-level profit margins for company-owned and franchise stores.
- Average price points, number of items offered, range of pricing and a competitive assessment of per-person average check.
PriceMonitor benefits
- Save time and money by eliminating the burden of tracking down menu information that is difficult to find.
- Benchmark your pricing opportunities against your competitive set.
- Make strategic decisions based on facts and avoid alienating your customers.
- Evaluate growth opportunities in new markets by researching the price points that customers are currently experiencing.
- Track competitor changes on menu items, new promotions and price increases.
- Understand tiered menu options that accommodate multiple consumer demographics.
- Audit franchisee's pricing to confirm compliance with set standards.
Who benefits from PriceMonitor?
- Marketing
- Finance
- Strategic planning
- Operations
- Franchise development
- Consumer insights
To learn more about PriceMonitor or to join this program today, contact Patrick Noone at 312-506-3852 or click pnoone@technomic.com.