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Generational

Differences in attitudes and lifestyles among Gen Zers, Millennials, Gen Xers and Baby Boomers result in distinct foodservice need states and expectations. In The 2016 Canadian Generational Consumer Trend Report, Technomic brings you actionable data from 1,150 consumers, aged 13–70, to help foodservice operators and suppliers better understand the differences and similarities among these generational groups.

Report Benefits:

  • Understand how each generation uses foodservice: Explore consumer patronage at restaurant and retail foodservice segments and at 20 leading restaurant chains
  • Drive traffic and hone your marketing message: Identify which attributes are most important to each generation, and understand the key attitudes and need states that influence each generation’s foodservice behaviour
  • Support menu and product development: Discover consumers’ food and beverage preferences and how they are similar and different by generation

Report Features:

  • Full report narrative in PowerPoint format
  • Access to consumer survey
  • Top 10 Key Themes webinar recording
  • Access to searchable online tool to navigate through report
  • Consumer data sets in Excel
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