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Pizza consumption is trending at its highest level in the past four years. To maintain this momentum, operators must innovate and adapt to consumers’ evolving demands for unique, high-quality and better-for-you pizza ingredients and add-ons. Using actionable data from more than 1,500 consumers, as well as Technomic’s exclusive Digital Resource Library and MenuMonitor databases, the 2016 Pizza Consumer Trend Report serves as a guide for foodservice operators and suppliers to understand consumer attitudes in the pizza category.

Report Benefits:

  • Understand consumption: Assess how pizza occasion dynamics have changed and learn how often, why and where consumers purchase different types of pizza
  • Examine attitudes and purchasing decisions: Discover how taste, quality, health and value impact pizza purchasing behavior
  • Support menu and product development: Variety, flavor, topping and accompaniment (e.g., sides, desserts, etc.) preference data helps prioritize the menu and product mix

Report Features:

  • Full report narrative in PowerPoint format
  • Access to the consumer survey
  • Top 10 Key Themes webinar recording
  • Access to searchable online tool to navigate through report
  • Consumer data sets in Excel

Updated report coming Q1 2018!

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