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Poultry

Understand what’s now and what’s next for poultry with the 2017 Center of the Plate: Poultry Consumer Trend Report. Drive purchases by leveraging key menu and concept trend analysis along with actionable data from more than 1,500 consumers.

Report Benefits:

  • Examine shifts in chicken and turkey consumption
  • Discern purchase drivers and understand how health, food safety and sourcing impact purchases
  • Uncover attitudes regarding trends, such as chicken at breakfast and turkey substitutes
  • Fuel menu and product development by identifying which poultry flavors are gaining preference

Report Features:

  • Full report narrative in PowerPoint format
  • Access to consumer survey
  • Access to searchable online tool to navigate through report
  • Consumer data sets in Excel
Leverage Consumers’ Penchant For Poultry

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