C-Store Beverage

Packaged and cold dispensed beverages satisfy myriad consumer occasions for on-the-go refreshment, driving traffic and sales for retailers. Leverage Technomic’s Convenience Store Refreshment: Opportunities and Challenges for Packaged and Dispensed Beverages study to better understand the role of and dynamics between these beverages for consumers and convenience operators.

Study Benefits:

  • Understand consumers’ path to purchase, including occasions, need states and key drivers
  • Leverage interviews with c-store operators to uncover unmet needs and challenges
  • Maximize opportunities to increase c-store beverage purchases

Study Deliverables:

  • Beverage sizing, category performance and projections
  • Interpretations of current and developing trends and issues in the c-store channel
  • Assessment and outlook of consumer preferences and purchase drivers
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