Packaged and cold dispensed beverages satisfy myriad consumer occasions for on-the-go refreshment, driving traffic and sales for retailers. Leverage Technomic’s Convenience Store Refreshment: Opportunities and Challenges for Packaged and Dispensed Beverages study to better understand the role of and dynamics between these beverages for consumers and convenience operators.
- Understand consumers’ path to purchase, including occasions, need states and key drivers
- Leverage interviews with c-store operators to uncover unmet needs and challenges
- Maximize opportunities to increase c-store beverage purchases
- Beverage sizing, category performance and projections
- Interpretations of current and developing trends and issues in the c-store channel
- Assessment and outlook of consumer preferences and purchase drivers