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Whiskey On-Premise

The evolution and growth of whiskey continues to re-shape the on-premise spirits business. Technomic’s 2016 On-Premise Whiskey: Growth Opportunities & Challenges in Restaurants & Bars Studyevaluates consumer and operator dynamics of both domestic and imported whiskey in the on-premise channel, providing actionable insights.

Use this study to:

  • Understand the whiskey consumer, including their journey through the category, purchase drivers, preferences, attitudes and behaviors
  • Identify the unmet needs, best practices and behaviors of bartenders and operators
  • Measure the prevalence of whiskey on menus along with leading and fast-growing trends

Key findings include:

  • Opportunities exist to satisfy both consumers’ and operators’ thirst for whiskey knowledge
  • Established legacy brands, especially in American whiskey, dominate on-premise, but interest in smaller brands is strong
  • Innovative whiskey cocktails are on-trend
  • Sharing origins and backstories builds brand support in restaurants and bars
Maximize Opportunities With Whiskey On-Premise Today
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