Balancing authenticity and approachability is vital as Canadians’ interest in ethnic cuisines grows
Study conducted by Technomic reveals the latest data on consumer perceptions, attitudes and behaviours with regard to ethnic foods and flavours
CHICAGO, Aug. 21, 2017—Ethnic foods and flavours play a key role in Canadians’ restaurant visits, with consumers ordering ethnic foods and flavours nearly half the time. As the population becomes increasingly multicultural and aware of international cuisines, consumers will become more familiar with less mainstream ingredients and flavours (like Lebanese and Ethiopian flavours). As a result, they will also become increasingly knowledgeable about and discerning of ethnic dishes, making authenticity a key differentiator.
“As interest in more unique ethnic dishes continues to grow, harnessing the perception of authenticity while also balancing approachability will be crucial to growing share of stomach,” says Anne Mills, manager of consumer insights at Technomic. “Operators and suppliers must ensure that customers know the ingredients and flavours in these offerings to avoid alienating less adventurous consumers.”
Key takeaways from the report include:
- Twenty-one percent of consumers are preparing more ethnic foods at home now than two years ago
- Forty percent of consumers (up from 35% in 2015) are trying ethnic foods because they want to eat spicier flavours
- Consumers are more likely now than two years ago to order ethnic dishes or flavours for lunch or snacks
Compiling findings from more than 1,000 consumers, as well as Technomic’s MenuMonitor and Digital Resource Library, the comprehensive 2017 Canadian Ethnic Food & Beverage Consumer Trend Report serves as a guide for foodservice operators and suppliers to understand consumers’ attitudes toward ethnic cuisines, flavours and dishes.
Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit technomic.com or contact one of the individuals listed below.
Only Technomic, a Winsight company, delivers a 360-degree view of the food industry. We impact growth and profitability for our clients by providing consumer-grounded vision and channel-relevant strategic insights. Our services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Our clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit us at technomic.com.
About Winsight, LLC
Winsight LLC is a business-to-business media, event, data and information company specializing in the convenience-retailing, restaurant and noncommercial foodservice industries. Winsight has an extensive media portfolio with leading publications, including CSP, Convenience Store Products, Restaurant Business, FoodService Director, and now Grocery Headquarters as of June 2017. Winsight Media offers a suite of digital products, including websites, e-newsletters, webinars, video, apps and custom marketing solutions. The Winsight Events group produces exclusive large-scale executive-level conferences, including Restaurant Leadership, Global Restaurant Leadership, FARE Conference, Outlook Leadership, Convenience Retailing University, FSTEC, Restaurant Trends & Directions and MenuDirections. Winsight also owns Technomic Inc., the leading provider of market information and advisory services for the food industry. For more information on Winsight and its brands, go to www.winsightmedia.com or www.technomic.com.