Cafes finding growth amid heightened competition
Study conducted by Technomic reveals the latest trends and data to understanding consumers’ shifting behaviour and attitudes toward bakery and coffee cafes
Chicago, May 18, 2017—Canadian cafes are finding growth by capitalizing on consumers’ love for coffee and other specialty beverages, according to Technomic’s new 2017 Canadian Bakery & Coffee Cafe Consumer Trend Report. However, cafes are facing an increasingly diverse competitive set as they look to gain share of lunch and dinner sales while other limited-service and convenience-store competitors vie for more coffee occasions.
“As other segments improve their coffee programs, cafes will increasingly rely on premium blends, cold coffees and functional non-coffee options like teas to maintain their edge for beverage-focused occasions,” explains Anne Mills, manager of consumer insights at Technomic. “All the while, it will be important that cafes continuously improve food quality, health and variety to be more competitive with other foodservice locations for meal occasions.”
Key takeaways from the report include:
- 49% of 18-34-year-olds would be interested in trying new and unique beverages at cafes
- 29% of consumers (and 37% of women) would visit cafes more often if they offered healthier options
- 66% of those who drink coffee agree to some extent that they are loyal to the cafe that serves their preferred coffee
Compiling findings from more than 1,000 consumers, as well as Technomic’s proprietary industry data, the comprehensive 2017 Canadian Bakery & Coffee Cafe Consumer Trend Report serves as a guide for foodservice operators and suppliers to understand consumer usage and attitudes toward bakery and coffee cafes and to identify key areas of opportunity.
Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit Technomic.com or contact one of the individuals listed below.
Only Technomic, a Winsight company, delivers a 360-degree view of the food industry. We impact growth and profitability for our clients by providing consumer-grounded vision and channel-relevant strategic insights. Our services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Our clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit us at technomic.com.
About Winsight, LLC
Winsight, LLC is a business-to-business media and information services company specializing in the convenience-retailing, restaurant and noncommercial foodservice industries. Winsight has an extensive media portfolio including four publications, CSP, Restaurant Business, FoodService Director and Convenience Store Products, a suite of digital products including websites, e-newsletters (Restaurant Business Daily and CSP Daily News) and webinars, plus video products, mobile and tablet apps, custom marketing solutions and the convenience-retailer intelligence tool, CSPedia. The Winsight Events group produces six exclusive, large-scale executive-level conferences—Restaurant Leadership Conference, FARE Conference, Outlook Leadership, Convenience Retailing University, FSTEC and MenuDirections—in addition to more than 12 major EduNetworking conferences and advisory meetings. Winsight recently acquired Technomic, Inc., a food industry provider of primary and secondary market information and advisory services. Winsight is a recognized leader in the markets it serves.
For more information on Winsight and its brands, go to WinsightMedia.com.