Cafes finding growth amid heightened competition
Study conducted by Technomic reveals the latest trends and data to understanding consumers’ shifting behaviour and attitudes toward bakery and coffee cafes
Chicago, May 18, 2017—Canadian cafes are finding growth by capitalizing on consumers’ love for coffee and other specialty beverages, according to Technomic’s new 2017 Canadian Bakery & Coffee Cafe Consumer Trend Report. However, cafes are facing an increasingly diverse competitive set as they look to gain share of lunch and dinner sales while other limited-service and convenience-store competitors vie for more coffee occasions.
“As other segments improve their coffee programs, cafes will increasingly rely on premium blends, cold coffees and functional non-coffee options like teas to maintain their edge for beverage-focused occasions,” explains Anne Mills, manager of consumer insights at Technomic. “All the while, it will be important that cafes continuously improve food quality, health and variety to be more competitive with other foodservice locations for meal occasions.”
Key takeaways from the report include:
- Forty-nine percent of 18-34-year-olds would be interested in trying new and unique beverages at cafes
- Twenty-nine percent of consumers (and 37% of women) would visit cafes more often if they offered healthier options
- Sixty-six percent of those who drink coffee agree to some extent that they are loyal to the cafe that serves their preferred coffee
Compiling findings from more than 1,000 consumers, as well as Technomic’s proprietary industry data, the comprehensive 2017 Canadian Bakery & Coffee Cafe Consumer Trend Report serves as a guide for foodservice operators and suppliers to understand consumer usage and attitudes toward bakery and coffee cafes and to identify key areas of opportunity.
Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit Technomic.com or contact one of the individuals listed below.
Only Technomic, a Winsight company, delivers a 360-degree view of the food industry. We impact growth and profitability for our clients by providing consumer-grounded vision and channel-relevant strategic insights. Our services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Our clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit us at technomic.com.
About Winsight, LLCWinsight LLC is a business-to-business media, event, data and information company specializing in the convenience-retailing, restaurant and noncommercial foodservice industries. Winsight has an extensive media portfolio with leading publications, including CSP, Convenience Store Products, Restaurant Business, FoodService Director, and now Grocery Headquarters as of June 2017. Winsight Media offers a suite of digital products, including websites, e-newsletters, webinars, video, apps and custom marketing solutions. The Winsight Events group produces exclusive large-scale executive-level conferences, including Restaurant Leadership, Global Restaurant Leadership, FARE Conference, Outlook Leadership, Convenience Retailing University, FSTEC, Restaurant Trends & Directions and MenuDirections. Winsight also owns Technomic Inc., the leading provider of market information and advisory services for the food industry. For more information on Winsight and its brands, go to www.winsightmedia.com or www.technomic.com.