Canadians are broadening their sources of retailer prepared foods
Study conducted by Technomic reveals the latest trends and data on consumers’ shifting consumption behaviour and attitudes toward retailer meal solutions
Chicago, April 13, 2017—Canadian retailers are continuing to innovate, improve and expand their retailer meal solution offerings (which include prepared foods and beverages that are ready-to-eat or ready-to-heat) and consumers are recognizing these improvements. They are purchasing retailer meal solutions (RMS) from a wider set of retailers, as a result.
“Competition is heating up and will continue to intensify, which points to the growing importance of differentiation” says Anne Mills, manager of consumer insights. “Retailers can win share of stomach and grow consistent, loyal patronage by appealing to consumers’ needs for high-quality, convenient and healthy fare at reasonable prices.”
Creating new opportunities to reach consumers throughout the day may help differentiate and drive sales. For example, offering delivery can encourage consumers to consider RMS during occasions when they can’t make it to the store. Expanding ready-to-heat options can encourage consumers to buy RMS for future meals.
Key takeaways from the report include:
- On average, consumers buy ready-to-eat more often than ready-to-heat RMS (59% and 41% of the time, respectively)
- About 62% of RMS purchases are planned, and 38% are made on impulse
- Half of consumers (52%) now say that the friendliness of the staff plays a role in their decision of where to purchase RMS, compared with 46% two years ago
Compiling findings from more than 1,000 consumers, as well as Technomic’s Digital Resource Library, the comprehensive 2017 Canadian Retailer Meal Solutions Consumer Trend Report serves as a guide for foodservice operators and suppliers to understand consumption behaviour and attitudes toward retailer meal solutions and to identify key areas of opportunity.
Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit Technomic.com or contact one of the individuals listed below.
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Only Technomic, a Winsight company, delivers a 360-degree view of the food industry. We impact growth and profitability for our clients by providing consumer-grounded vision and channel-relevant strategic insights. Our services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Our clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit us at technomic.com.
About Winsight, LLCWinsight LLC is a business-to-business media, event, data and information company specializing in the convenience-retailing, restaurant and noncommercial foodservice industries. Winsight has an extensive media portfolio with leading publications, including CSP, Convenience Store Products, Restaurant Business, FoodService Director, and now Grocery Headquarters as of June 2017. Winsight Media offers a suite of digital products, including websites, e-newsletters, webinars, video, apps and custom marketing solutions. The Winsight Events group produces exclusive large-scale executive-level conferences, including Restaurant Leadership, Global Restaurant Leadership, FARE Conference, Outlook Leadership, Convenience Retailing University, FSTEC, Restaurant Trends & Directions and MenuDirections. Winsight also owns Technomic Inc., the leading provider of market information and advisory services for the food industry. For more information on Winsight and its brands, go to www.winsightmedia.com or www.technomic.com.