Custom Research

Our team of subject matter experts can craft a project to meet your specific business needs.

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Custom Research

Craft your own research and pinpoint the questions that matter the most to you. Technomic’s experts interpret the results to help you reach your business goals. Our capabilities leverage both qualitative and quantitative approaches.

Quantitative capabilities include: Factor Analysis, Correlation & Regression Analysis, Perceptual Mapping, Predictive Analytics, Customer Segmentation, Psychographic Clustering, TURF Analysis, MaxDiff Scaling, Conjoint Analysis

Qualitative capabilities include: Focus groups, Dine-alongs, Audits, Ethnographies, Intercepts, Online Chats/Videos/Diaries, Communities, Taste Panels/Sensory Testing

Custom Research Services

Consumer Research

Guide new product development, sales strategy, brand strategy and more with purpose-built consumer research.

Operator Research

Custom-designed studies that will provide actionable data and insights to boost your bottom line.

Trade Research

Understand channel dynamics using insights from operators, distributors and manufacturers.

Strategic Research

Individualized research focusing on opportunity assessments, brand equity evaluations, acquisition analyses and more.

Pricing Practice

Our pricing practice is comprised of four key elements that work together to form one holistic view of your business.

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