Skip to main content

Consumer Research

Technomic’s team of consumer-research experts will design the right methodology to deliver the data and insights you need to better understand consumer trends and behavior. Through ethnographic field work, online choice-based methods, traditional surveys, focus groups (both online and in-person) and predictive analytics, we will help guide you through your business challenges.

For operators: Custom research can help you with brand strategy, new store development, the customer experience, design evaluation and menu development.

For suppliers: Our research is invaluable in new-product development as well as sales and marketing strategy.

Custom Research on Consumers

Eater Archetypes

Technomic's multi-phased research program that provides ongoing deliverables including the size of each archetype across both foodservice segments and dayparts, their spending potential and concrete opportunities for targeting the most lucrative consumer segments for your brand. 


Use our actionable menu intelligence to surface the best opportunities for your company and kick-start the innovation process.
Integrate Technomic Into Your Business
Contact Us

You May Also Like

Consumer Brand Tracking

Consumer Brand Metrics compiles 60 industry attributes such as visit drivers, craveability and demographics to benchmark guest satisfaction, competitor performance and supplier metrics.

Consumer Trend Reports

Comprehensive consumer trend data from the United States and Canada.

Menu Trends

Access the MenuMonitor database for menu gap analyses, regional flavor trends, limited-time offer ideas and readily downloadable and shareable data.

Industry & Financials

Track industry-leading brands with our Digital Resource Library, covering nearly 90% of the foodservice industry.