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MenuSurf

Kick-start Innovation

Using analytics, expert insight and creativity, MenuSurf provides actionable menu intelligence to surface the best opportunities for your company.  

  • Support marketing prioritization and menu development with metrics from over 200 LTOs a month
  • Streamline menu development with Technomic’s LTO case studies and innovation updates
  • Test the consumer appeal of up to 80 new menu ideas annually, prior to investing in their development
  • Gain preferred access and pricing to customized optimization and implementation services

MenuSurf is also available in Canada.

Take It to the Next Level

Consider our customized optimization and implementation services to help further enhance the menu development cycle. Understand which viable new menu items would best fit the brand from the very start. Optimization metrics include:

  • Probability of purchase
  • Incremental consumer reach
  • Estimated cannibalization
  • Willingness to pay

Once a menu item is launched, observe:

  • Purchase percentage vs. purchase intent
  • Program awareness
  • Quality and taste ratings
  • Social listening metrics
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