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Latinos’ influence on foodservice increases

Study conducted by Technomic reveals the latest data on Latinos’ foodservice behavior, attitudes and preferences as well as the latest trends for Latin American cuisine

Chicago, May 4, 2017—While Latinos currently comprise 17% of the total U.S. population, the Latino population and its spending power will continue to grow and impact the U.S. foodservice industry. With their incomes rising, Latinos are visiting restaurants more often and broadening the types of restaurants they visit compared to two years ago.

“While there is now more opportunity to drive traffic and sales among Latinos, their broadening consideration set will create increased competition for their foodservice dollars,” explains Anne Mills, manager of consumer insights. “Keeping abreast of how the Latino population is evolving, and how this impacts their patronage, need states and preferences will help create menu, product and marketing strategies that effectively resonate with this young consumer base.”

Key takeaways from the report include:

  • Three-fifths (62%) of Latinos expect their personal financial situation to improve in the next year, with 35% of these consumers saying it will improve slightly
  • Two-fifths (41%) of Latinos and 54% of Spanish-dominant Latinos say that they are now more likely to visit restaurants that publicly support Latinos compared to in 2015
  • About half (49%) of Latinos say loyalty/rewards programs encourage them to visit a specific restaurant over another, up from 42% in 2015

Compiling findings from 1,200 Latinos, as well as Technomic’s Digital Resource Library and MenuMonitor, the comprehensive 2017 Hispanic Foodservice Consumer Trend Report serves as a guide for foodservice operators and suppliers to understand Latinos’ foodservice usage and attitudes to identify key areas of opportunity.

Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit Technomic.com or contact one of the individuals listed below.

Contacts:
Press Inquiries and Report Details: Kelly Weikel, (312) 506-3830, or kweikel@technomic.com
Purchasing Details: Patrick Noone, (312) 506-3852, or pnoone@technomic.com

About Technomic
Only Technomic, a Winsight company, delivers a 360-degree view of the food industry. We impact growth and profitability for our clients by providing consumer-grounded vision and channel-relevant strategic insights. Our services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Our clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit us at technomic.com.

About Winsight, LLC
Winsight, LLC is a business-to-business media and information services company specializing in the convenience-retailing, restaurant and noncommercial foodservice industries. Winsight has an extensive media portfolio including four publications, CSPRestaurant Business, FoodService Director and Convenience Store Products, a suite of digital products including websites, e-newsletters (Restaurant Business Daily and CSP Daily News) and webinars, plus video products, mobile and tablet apps, custom marketing solutions and the convenience-retailer intelligence tool, CSPedia. The Winsight Events group produces six exclusive, large-scale executive-level conferences—Restaurant Leadership ConferenceFARE ConferenceOutlook LeadershipConvenience Retailing UniversityFSTEC and MenuDirections—in addition to more than 12 major EduNetworking conferences and advisory meetings. Winsight recently acquired Technomic, Inc., a food industry provider of primary and secondary market information and advisory services. Winsight is a recognized leader in the markets it serves.

For more information on Winsight and its brands, go to WinsightMedia.com.

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