Consumer Brand Tracking
Technomic’s comprehensive Consumer Brand Metrics answers the most-essential questions in foodservice:
- Who’s visiting top chain restaurants, c-stores and major retailers?
- Why are they visiting?
- And what do they think of them?
Based on a recent foodservice visit to a specific brand, CBM tracks more than 60 different attributes, plus metrics such as occasion drivers, craveability and demographic data. CBM offers an accurate and up-to-date method to benchmark guest satisfaction as well as operator performance.
Tracked attributes include:
- Food and beverage quality
The service provides ongoing trend data for chain restaurants, leading convenience stores and major retailers.
CBM also tracks Canadian restaurants.