Edit

Adult Beverage Planning Program

Technomic’s Adult Beverage Planning Program offers suppliers research on key topics and trends related to the adult beverage on-premise industry. Members receive opportunities to network in a collaborative environment and access to Ignite, a dynamic, searchable platform housing ongoing deliverables. Join today for immediate access to existing reports and an invitation to our upcoming meeting.

Not a member? Join the Adult Beverage Planning Program today! Join Now »

October 2018 Study

Winning Promotions
On-premise promotions are key to winning consumer drink occasions and purchases. The noise level has risen considerably, however, making it ever more challenging to break through and impact consumer purchase behaviors. To help adult beverage suppliers identify both effective and innovative promotions that will move the needle on drink sales and consumer engagement, Technomic will examine which promotions capture consumer attention and their evaluation criteria. In addition, the study will explore how operators approach their promotion strategy and identify best practices for on-premise promotions.

January 2019 Study

The New Eatertainment – Activity-Centric Concepts
As casual-dining continues to struggle, a new wave of eatertainment concepts appear to be thriving. Join Technomic as we explore the emergence of this segment, how it differs from casual dining and from previous eatertainment concepts and the role of adult beverages, as well as competitive intensity and the outlook for growth. Two-thirds of consumers consider restaurants a form of entertainment – are these new eatertainment concepts raising the bar on the experience and do they have staying power?

Upcoming Events:

Adult Beverage Planning Program January Member Meeting
January 8, 2019 • Westin Kierland Resort and Spa • Scottsdale, AZ

Register Now

Past Events:

June 19, 2018 • Renaissance Chicago Downtown Hotel • Chicago, IL • View Past Agenda

 

Not a member? Join Today.
Contact Us

You May Also Like

Menu Trends

Access the Ignite's menu database for menu gap analyses, regional flavor trends, limited-time offer ideas and readily downloadable and shareable data.

CO-PILOT

Explore syndicated, unique tracking information on evolving consumer attitudes and behavior toward away-from-home alcohol consumption. This longitudinal study provides the number and type of occasions, selection drivers for venue, alcohol type, format and brand.

Multi Client Studies

Value-priced research using pooled resources of industry peers, including proprietary research elements.

On-Premise Intelligence Report

Technomic and Beverage Marketing Corporation have partnered to produce the 2017 On-Premise Intelligence Report, which provides on-premise industry pros with category and brand performance metrics, operator insights, and projections for where the on-premise channel is headed.

Other Studies, Research and Reports

Multi Client Studies

Value-priced research using pooled resources of industry peers, including proprietary research elements.

Consumer Trend Reports

Comprehensive consumer trend data from the United States and Canada.

Forecasting

Plan for the future using Technomic’s multi-decade archival data and government economic figures.

Industry Reports

Reports outlining industry performance by segment and menu category.

Consumer Research

Custom consumer research designed to guide new product development, sales strategy, brand strategy and more.

Strategic Research

Individualized research focusing on opportunity assessments, brand equity evaluations, acquisition analyses and more.

Trade Research

Understand Channel dynamics using insights from operators, distributors and manufacturers.

Volumetrics

The Volumix database tracks operator purchase data from over 28,000 independent restaurants and small chains.

Price Tracking

Our PriceMonitor pricing data helps your operation maximize profits.