Consumer Insights Planning Program
Technomic’s Consumer Insights Planning Program is a membership-based program for suppliers and operators that provides cutting-edge research on consumer interactions with brands, menus, ingredients and dining experiences.
2018 Studies Include
Identify the on-trend flavors and ethnic inspirations consumers are looking for now and what they will seek next. Discover how consumers expect these trends to be applied on the menu and pair takeaways with adoption lifecycle insights to support menu/product development now and in the future.Evolution of Retail Foodservice
Understand how, when, where and why today’s consumers use retail foodservice. Learn about trends in the space and how operator initiatives and consumer needs and expectations differ for retail and restaurant channels. Hear strategies to leverage retail opportunities or defend against retail foodservice as a competitive threat.
An in-depth exploration of snacking occasions including consumption, sourcing, and shifts in snacking attitudes and preferences. Capitalize on the growing consumer demand for snacks away from home through an analysis of how operators and suppliers are developing menu options to meet consumer needs and menu/marketing messages to drive incremental traffic and sales for snacking occasions.Generational Trends
A comprehensive look at differences and similarities in Gen Z, Millennial, Gen X and Boomer attitudes, lifestyles, and use of foodservice. Identify key themes for each generation and learn whether their needs are a factor of their generation or of their life stage. Discover strategies to help you attract each cohort without alienating the others.
- Annual consumer market landscape chart
- Quarterly consumer trends study
- Quarterly webinar of key study findings
- Bi-monthly newsletters that include access to key barometer questions and hot consumer topics
- Annual economic and industry update webinar
Supplier Study Sponsorship Includes
- Three sponsors per study
- Co-branded deliverable
- Co-branded webinar
- License to provide the study to three clients and invitations for those same three clients to attend the webinar