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Volumetrics

What are operators buying? Which products are gaining share? What is the case price?

These are the critical questions answered by Technomic’s comprehensive Volumix database, which tracks operator purchase data from more than 28,000 independent restaurants and small chains.

Volumix is:

  • Transparent: See up-to-date pricing for all products including distributor brands and private-label products
  • Comprehensive: Track data on more than 100 categories including food, beverage, disposables and more
  • Easy-to-use: Subscriptions come with analyst support, downloadable data tables and operator panel surveys

Category Navigator

Technomic’s Category Navigator provides a suite of category-focused solutions based on historical operator purchasing information designed to drive revenue and profit growth.

Competitive Analysis

Understand category share across the leading five manufacturers in the category.

Category Pricing Snapshot

View competitor pricing by case, operator segment and brand to pricing identify opportunities to refine pricing strategy.

Operator Target Snapshot

Prioritize operator targets by segment, region and cuisine based on who’s buying product in large volume.

Market Projections

Measure the size of the prize and determine whether there are acquisition opportunities based on the growth of other brands.

Category Snapshot

Pricing

Gain transparency into competitive pricing and market share

Penetration

Understand competitor brand positioning and reach

Growth

Identify areas of opportunity by region and segment

Acquisition

Track new SKUs entering the market for acquisition opportunities

(Data Fields include category, subcategory, manufacturer, brand, SKU and region)

Category Pricing Snapshot

Pricing

Understand category pricing dynamics at a topline level

Profiles

Dive into pricing profile breakouts by segment (5) and region (4)

Positioning

Benchmark manufacturer vs. distributor brand sales and price positioning

Rankings

Uncover top and fastest-growing SKUs by category

Competitor Review

Market Share

Review competitor share of market and volume

Strategy Support

View historical trend data to reinforce your pricing strategy

Combat Erosion

Pinpoint competitive growth SKUs to maintain share.

Competitive Positioning

Easily identify premium and value brands

Who's Buying

Product Performance

Analyze average cases sold by segment, region and cuisine type

Broad View of Volume

Understand monthly average volume sold for top manufacturers

SKU Time Series

Identify shifts and trends with historical data mapping

Regional Data

Formulate targeting strategy based on where volume is happening

 

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Volumetrics

The Volumix database tracks operator purchase data from over 28,000 independent restaurants and small chains.

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Our PriceMonitor pricing data helps your operation maximize profits.