What are operators buying? Which products are gaining share? What is the case price?
These are the critical questions answered by Technomic’s comprehensive Volumix database, which tracks operator purchase data from more than 28,000 independent restaurants and small chains.
- Transparent: See up-to-date pricing for all products including distributor brands and private-label products
- Comprehensive: Track data on more than 100 categories including food, beverage, disposables and more
- Easy-to-use: Subscriptions come with analyst support, downloadable data tables and operator panel surveys
Technomic’s Category Navigator provides a suite of category-focused solutions based on historical operator purchasing information designed to drive revenue and profit growth.
Understand category share across the leading five manufacturers in the category.
View competitor pricing by case, operator segment and brand to pricing identify opportunities to refine pricing strategy.
Prioritize operator targets by segment, region and cuisine based on who’s buying product in large volume.
Measure the size of the prize and determine whether there are acquisition opportunities based on the growth of other brands.
Gain transparency into competitive pricing and market sharePenetration
Understand competitor brand positioning and reachGrowth
Identify areas of opportunity by region and segmentAcquisition
Track new SKUs entering the market for acquisition opportunities
(Data Fields include category, subcategory, manufacturer, brand, SKU and region)
Category Pricing SnapshotPricing
Understand category pricing dynamics at a topline levelProfiles
Dive into pricing profile breakouts by segment (5) and region (4)Positioning
Benchmark manufacturer vs. distributor brand sales and price positioningRankings
Uncover top and fastest-growing SKUs by category
Competitor ReviewMarket Share
Review competitor share of market and volumeStrategy Support
View historical trend data to reinforce your pricing strategyCombat Erosion
Pinpoint competitive growth SKUs to maintain share.Competitive Positioning
Easily identify premium and value brands
Who's BuyingProduct Performance
Analyze average cases sold by segment, region and cuisine typeBroad View of Volume
Understand monthly average volume sold for top manufacturersSKU Time Series
Identify shifts and trends with historical data mappingRegional Data
Formulate targeting strategy based on where volume is happening