Technomic’s 2018 Bakery & Coffee Cafe Consumer Trend Report reveals current and forecasted trends and analyses in the bakery- and coffee cafe segments
CHICAGO, Sept. 19, 2018: Both the bakery- and coffee cafe segments have opportunities to maintain their growth, though brands must adapt to shifts in consumer behavior. Technomic’s 2018 Bakery & Coffee Cafe Consumer Trend Report reveals that health trends are pushing consumers toward better-for-you items at the center of cafe menus, such as soups and salads. But at the same time, these trends are pushing consumers away from sugary treats and drinks commonly associated with bakeries and cafes. Likewise, a shift toward more off-premise occasions can benefit cafes with a grab-and-go focus as well as those that offer delivery service.
“Despite some recent headwinds caused by increased competition and shifting consumer demands, bakery- and coffee cafes are still well-positioned for growth,” explains Charles Winship, senior research analyst at Technomic. “However, cafes must be willing to evolve with a growing emphasis on functional offerings, new technology that enhances convenience and operational flexibility to satisfy consumers’ various need states.”
Key takeaways from the report include:
- 25% of consumers visit bakery cafes at least once a week and 35% visit coffee cafes at least once a week
- 54% of bakery-cafe consumers visit these locations more so for their food or a specific food product, while 25% visit more so for their beverages or a particular beverage
- 44% of coffee cafe consumers say they are loyal to a specific cafe because it serves their preferred coffee
Compiling findings from more than 1,000 consumer responses, as well as menu and industry data from the Ignite database, the comprehensive 2018 Bakery & Coffee Cafe Consumer Trend Report serves as a guide for foodservice operators and suppliers to understand how consumer usage and attitudes toward the bakery- and coffee cafe segments are evolving and to identify key areas of opportunity.
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