ROOT was designed to deliver the customer and competitor intelligence you need to make smart business decisions. Developed with input from our Operator Advisory Committee, ROOT helps you answer these questions about your organization and/or your competitors:

	What are consumers’ primary motivating factors (e.g., convenience of location, kid-friendly, etc.)?
	Why do they choose you? Your competitors?
	Are you meeting customer needs?
	Would they return again?
	Would they recommend to others?

Based on a sample size of more than 40,000 consumer respondents annually, ROOT continually monitors 36 chains, with detailed analysis of:

	All dayparts, including snacks
	Decision drivers
	Visit detail
	Party size and makeup
	Spending
	Food and beverage categories consumed
	Satisfaction
	Return visit intent
	Intent to recommend

Pricing options are available for quarterly, semi-annual, or annual reporting; by segment—limited and/or full service; and by chain. To receive additional details, please request more information.