In today’s economic environment—where reduced consumer spending and increased food costs are pervasive—one effective way to maintain profitability is by taking a hard look at your menu pricing strategy through the eyes of your customers.

To address this challenge, Technomic is now offering a timely and cost-effective consumer research program. Our Consumer Price Sensitivity Survey monitors consumer price sensitivity for both LSR and FSR segments, menu categories, and menu items with costly ingredients. Menu price elasticity is gauged for dayparts, average check amounts, and dining occasions—by census region. Technomic’s report on the findings includes detailed recommendations for menu pricing strategies.

The research findings identify opportunities to increase menu prices with the least potential for negatively impacting visit frequency—by operator segments, menu categories, and costly ingredients.

Contact us to learn more.